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Campaigns and Social

AdClass Winter 2021, Tinder Campaign 

AdClass is a course at Washington and Lee where we work as one big team to create an ad campaign that will compete at the National Student Advertising Competition. These are some creative executions and design elements I created for the campaign. Some of these ended up in the final plans book while others I made when developing our design strategy.

The Gennies Daily

The Gennies Daily is a social media news outlet run by students in JOUR 220 at Washington and Lee on Instagram, Facebook, Twitter, TikTok, and Snapchat. Students in our class rotated through these to gain experience producing content for all 5 platforms. Below are some examples of the content I produced for this semester-long assignment that I am most proud of. 

Visit The Gennies Daily's public profiles:

  • Instagram
  • Facebook
  • Twitter
  • TikTok

Kappa Alpha Theta — Zeta Iota Chapter

From January to December of 2020, I served as online media director for my chapter of Kappa Alpha Theta. This role involved highlighting our current members, philanthropy fundraisers, and other announcements on Instagram as well as creating a newsletter to be sent to our current members and alumni. This role allowed me to develop my own aesthetic and rebrand our social media to be colorful, fun, and groovy—just like the women in our chapter. 

Visit the chapter's Instagram profile:

  • Instagram
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